How do Chinese and Korean beauty standards differ?

Similar, yet different

The similarities are:

-Both countries prefer light skin tones over dark skin tones

-Both countries prefer slim bodies (sometimes to extremes as women constantly try to diet even though they don’t need to or is unhealthy)

-Both countries prefer bigger eyes over smaller eyes. In Korea the majority of plastic surgery is to get double eyelid surgery, to make the eyes look bigger. A major part of the makeup routine in both countries is to make the eyes look bigger as well.

The major difference is that Korea’s beauty standards are generally much more strict than China’s.

Because of this strict beauty standard, you’ll notice that on the streets of Korea:

-most Korean women wear makeup (like 90%+) whereas in China the number of women who wear makeup daily is still in the minority.

-Also you’ll notice that almost every Korean women does not wear glasses – they did lasik surgery or wear contacts instead – whereas for Chinese women it’s more of a 50/50 split. This is because in Korea, wearing glasses for women is universally considered ugly.

-You’ll also notice very few girls with short hair (I mean hair cut to the length of a guy’s haircut) in Korea, whereas in China you’ll see quite a few women with hair cut short like men.

-You’ll also notice in Korea that almost every girl wears feminine outfits. Dresses, skirts, stockings, high heels, platform shoes are worn by the majority of Korean women whereas again in China, it’s far more varied and you’ll see a lot of women wearing masculine outfits as well. You’ll see many girls wear skirt + stockings in the winter in Korea; in China I rarely if ever saw any girl wearing that in the winter, they mostly wear pants in the winter.

Below I have a few examples highlighting the differences:

Korean Air flight attendants

Air China flight attendants

Korean idol group AOA (I specifically chose this group since the members are all Korean)

Chinese idol group SNH48

Miss Korea

Miss China

Korean celebrities

Kim Tae-hee

Kim Sa-rang


Chinese celebrities

Li Bingbing

Fan Bingbing

Jane Zhang

I think these examples go well to highlight the beauty standard of Korea: super pale skin, crescent moon shaped eyes, red lips, v-jawline, high nose bridge, a slim figure.

You’ll notice that Chinese faces are a lot more varied, although the generally pale skin and slim figure is shared in common with Korea.

A lot of foreigners have a negative perception of Korean beauty standards because they feel that it makes every Korean girl looks the same, or the misconception that Korean women are not as naturally beautiful and they need plastic surgery to make them look all the same.

These are ignorant beliefs; Korea’s strict beauty standards come from the fact that they are a homogeneous nation (99% Korean) which makes them similar looking to begin with – but on top of that, they have a conformist culture that pressures them to dress or look like other Koreans.

Chinese do not have these strict beauty standards because they have over 50 ethnic groups in their country, Han Chinese interbreeded with numerous other races throughout and are more diverse as an ethnic group than Koreans, so its a lot more diverse to begin with, and as a result there’s a lot more flexibility in their beauty standard.

There’s no such thing as one beauty standard is better than another; diversity has its benefits and drawbacks. I just want to put this out as a disclaimer because a lot of people put down Korean beauty standards for this reason, and I feel that is not really fair.

Notice how body-wise Chinese and Korean women are very similar. but Chinese beauty standards for faces are much more varied. Some Chinese might prefer her face, other Chinese might prefer another face. For Koreans, they have a certain face type that every Korean girl wants to have and every Korean guy thinks is good looking. A Korean girl would probably fit the more flexible Chinese standards but a Chinese girl might not fit the stricter Korean standards. Hope this makes it more clear.

Bonus: lets hear about Chinese/Korean beauty standards from the people themselves

Korean girls on the street talk about their beauty standards

Chinese girls on the street talk about their beauty standards


Why is it that American phones made in China are of great quality, but when American guitars are made in Asia, they are deemed inferior?

You know the great thing about the guitar industry is that so many builders are still based in the USA.

Gibson USA, Fender USA / Custom Shop, PRS, Suhr, G&L etc for guitar companies then you have an industry of “boutique” amp builders – Dr Z, Swart, Victoria, Matchless, Milkman, Tone King, VVT, Greer etc and then you have an industry of “boutique” pedal builders – JHS, Earthquaker, Wampler, Keeley, Analogman, Fulltone, Walrus, Xotic etc and then you have an industry of “boutique” pickup builders – Lindy Fralin, Jason Lollar, Throbak, Stephens Design, Sheptone, D Allen etc

Guess what all these companies have in common? They’re all based in the USA, and most of the boutique ones are essentially one man or two man shops. The guitar industry is one of the few industries left where a good portion is still based in America and the manufacturing can still be done in America.

Can’t say that for computers, electronics, phones etc – the infrastructure to manufacturer those devices have long moved out of the USA. If there *was* an American phone maker who actually made their phones in the US, then I would guess it would be quite a bit more expensive than your typical iPhone.

So the answer to your question, the reason American phones in China can considered great quality (Apple, Google Pixel, etc) is because there are no phones made in America to compare to. The reason why American guitars made in Asia are considered inferior is because there is still infrastructure for American made guitars, and thus a chance for companies to market those guitars as being ‘better made’.


Why is KakaoTalk more popular in Korea than in Japan?

You’ll notice the messenger apps used around the world have a rather nationalistic slant to it. China uses WeChat (and blocks Kakao and LINE) because WeChat is developed by a Chinese company, Tencent, and the Chinese government wants to monitor all the messages on its platforms – WeChat complied hence it has a strong national interest to keep WeChat in use by mainland Chinese people.

Taiwanese and Japanese people use LINE – which is by Naver (actually a korean company who expanded to Japan) – LINE is dominant in Japan as it is made by Naver Japan and has a strong presence in Japan. Taiwanese has a strong historical connection to Japan and naturally they use the same chat software.

KakaoTalk is by Kakao Corp a Korean company and because of its domestic heritage is heavily advertised and very popular in Korea. Koreans do not use WeChat or LINE because among other reasons, national security (Chinese government spy on WeChat, Japanese government spy on LINE) and nationalistic reasons (Korean government spy on Kakao so it has national interests to push it to Koreans).

KakaoTalk is not as well known outside of Korea as WeChat and LINE and the reason for this is simply because WeChat has a lot more users (way more Chinese people) and LINE being from a bigger company has more resources to expand abroad. KakaoTalk has to compete with not only WeChat and LINE but also Facebook Messenger, WhatsApp and Viber abroad, and it just doesn’t have the resources to beat those companies.